Full-Service Market Research · Est. 2010

We Know Africa

Infinite Insight is a full-service market research agency established in 2010. From our hub in Nairobi, we offer qualitative and quantitative research services across Sub-Saharan Africa — in 30 African markets in East, West, and Southern Africa.

We have put together a team of young, dynamic professionals, committed to delivering high quality results. Capacity building is an ongoing process to which we are thoroughly committed.

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ICC/ESOMAR Code MSRA Code of Ethics GDPR Compliant Kenya DPA 2019

Infinite Insight field research

Market research interview

Data collection Africa

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How can we help you?

From qualitative research to nationally representative omnibus surveys — everything you need to understand African markets.

About Us

Team, expertise, directors, coverage map.

Services

Qualitative, syndicated studies, data collection.

Partners

D3 Systems, Consumer Ideas, Latitude Connect.

Clients

International and local clients across all sectors.

News & Reports

Field updates, ESOMAR events, team milestones.

Contacts

Kenya, South Africa and Nigeria offices.

Infinite Insight Industry Memberships

News from our Blog

Latest from Infinite Insight

Kigali Rwanda street life

Field Report

Conducting Social Research in Rwanda

Rwanda is a beautiful country, known for its rolling hills. Our field team shares lessons from this East African market.

2026 Read →

ESOMAR 2026 Conference Nairobi

Industry News

Update from ESOMAR 2026 Conference in Nairobi

Africa 2026 was a powerful moment for our industry — Infinite Insight was proud to be at the centre of it.

2026 Read →

Yemi Oniyitan NiMRA Fellow

Team News

Yemi Oniyitan Named a NiMRA Fellow

An amazing accomplishment from one of our original team members and MD of Consumer Ideas Nigeria.

2025 Read →

Kampala Uganda field work

Field Report

Performing Quantitative Field Work in Uganda

Greetings from Uganda — the 'Pearl of Africa'. Lessons from executing large-scale quantitative surveys.

2025 Read →

Data analysis training

Training

Data Analysis & Analytics Training via WhatsApp

Innovative low-bandwidth upskilling posted by Naftali, our Quant Research Director.

2025 Read →

MSRA Ethics Webinar online participant

Ethics

Upcoming MSRA Ethics Webinar

A reminder for Infinite Insight staff and MSRA-registered field interviewers about the upcoming ethics webinar.

2025 Read →

Ready to start a research project?

Contact our Nairobi team — we respond to all enquiries promptly.

Get in Touch →