About Us · 03

Senior Management

Our senior management are primarily responsible for the day-to-day operations of Infinite Insight — including the always critical task of field operations: travel, hiring, training research support staff, and implementing the directors' vision.

Without them and our supporting staff in Quant and Qual, we would never be able to complete our diverse research projects on time and within budget. Our happy clients are a testament to their talent and professionalism.
Maryann Murugi
Finance & General Manager
Maryann Murugi
Finance & GM · MSRA Ethics Champion

Maryann has over eight years experience in financial monitoring and analysis of financial reports. She is in charge of analysing revenues and expenditure trends, budgeting, cash flow forecasts and payroll. As the MSRA Ethics Champion, she incorporates ethics trainings in all project briefings, ensuring Infinite Insight maintains the highest standards of research ethics and data protection compliance.

CPA(K) — Certified Public AccountantB.Com, University of NairobiMember, ICPAKMSRA Ethics Champion
Naftali Waburi
Research Director (Quantitative)
Naftali Waburi
Research Director — Quantitative

Naftali started in market research in 2002. He is an experienced all-round research professional covering both qualitative and quantitative methodologies, handling FMCG, Financial (banking and insurance), Manufacturing, Service and Telecommunications sectors.

Geographically, Naftali has handled projects in almost all markets within the Eastern Africa Region — from Egypt to Botswana, Angola to Madagascar, Eritrea to Somaliland.

MBA — Strategic ManagementBBA — MarketingMarket Research since 2002FMCG · Financial · Telecoms · Manufacturing
Paul Mboya
Senior Field Coordinator
Paul Mboya
Senior Field Coordinator

Paul is a graduate in Philosophy and an MSRA accredited field manager. Prior to joining Infinite Insight, he was a Project Supervisor at Dalberg (formerly Research Solutions Africa) from 2011 to 2014.

Paul has coordinated national opinion polls across East and Southern Africa and has extensive experience handling large quantitative projects in Kenya, Ethiopia, Uganda, DR Congo, Malawi, Zambia and many other markets.

Graduate in PhilosophyMSRA Accredited Field ManagerFormer Project Supervisor, Dalberg/RSA (2011–2014)
Emmanuel Bita
Senior Field Coordinator
Emmanuel Bita
Senior Field Coordinator · MSRA Accredited

Emmanuel is a Business Administration professional with over 12 years experience in managing Social & Market Research Operations across Kenya, DR Congo, Tanzania, Uganda, South Sudan, Somaliland, Rwanda, Burundi and other Eastern African countries. He joined Infinite Insight in 2014.

Prior to joining, Emmanuel worked with TNS Research International and Millward Brown (now Kantar) in various Field Operations Management capacities. At Millward Brown he received an award as the best performing Field Coordinator. He is also an expert in English–Kiswahili translations.

Diploma in Business ManagementDiploma in MarketingMSRA — Field Supervision AccreditedBest Field Coordinator Award — Millward Brown
Stella Kahianyu
Data Analyst
Stella Kahianyu
Data Analyst

Stella is a results-driven Data Analyst at Infinite Insight with over five years of experience transforming complex datasets into actionable insights. She uses her expertise in SPSS, Python, R, Tableau, Power BI, and other data processing tools to provide accurate visual and statistical analysis.

She works well in collaborative environments and with cross-functional teams to ensure data accuracy and deliver high-quality research results from fieldwork across sub-Saharan African markets.

MSc. Mathematical Sciences — AIMS SenegalBSc. Applied Statistics with IT — Maseno UniversitySPSS · Python · R · Tableau · Power BI
Judith Musyoka
Research Executive
Judith Musyoka
Research Executive — Qualitative Specialist

Judith is a highly motivated and results-driven Qualitative Research Professional with 12 years of experience in the research industry. Key areas of specialisation include moderating Focus Group Discussions (FGDs), In-Depth Interviews (IDIs) and Key Informant Interviews (KIIs).

She has successfully created and led effective recruitment teams. Over the past few years, Judith has worked and moderated many important studies for some of Infinite Insight's biggest, most high-profile global clients.

Degree in Business AdministrationFGDs · IDIs · KIIs Specialist12 Years Research ExperienceRespondent Recruitment Expert

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